Your time. Will you employer understand that the frontier of internet marketing is upon us? That you will need to commit time and reallocate your resources or budget or you will be left behind the competition?

Are you tech savvy? Can understand basic online terminologies and some coding languages? If not, get some training. If you are tech savvy, you can teach yourself about internet marketing tools through many online resources.

Real time research. Are you efficient on the internet currently? Do you have the ability to track down and summarize immense amounts of valuable market and consumer information from the internet to keep up with the competition?

Are you innovative and open to taking risks?

How do we measure success in internet marketing?