Wiki websites allow registered users to easily submit and edit information. News and informational websites are cropping up at an exponential rate, providing a wealth of valuable resources.

Forums allow registered users to post messages and responses on a message board on particular topics. Forums can have a positive or detrimental effect on a companies brand. Forums also give the marketing professional information about consumer trends.

Online communities allow users to post their profiles and interact with other registered users. Their profiles may include photos, videos, content, and in some cases allow for integration of RSS feeds. Businesses and organizations can post profiles, but some communities have strict terms on promotional tactics.